Customers of Today

The customer of today is very demanding. We are used to place an order on a webshop in the evening at 11 PM and to receive the product one day later. The same behavior is happening for B2B. Customers want to have a personalized product, fast delivered and for the same price.

The E-Minds Team

Challenge Stas

The company STAS, a well-established name in Belgium, has been specializing in designing and producing tippers and moving floor trailers for three generations. Due to the demand for more personalized options and legislation per specific country, there was a need for flexible software that could handle a high number of variations.

# Models
# Dimensions
# Countries
# Options
# trailers / year
# possible configurations

Generic approach

To make this possible we decided that every decision of an engineer, purchaser, planner or production manager should be based on the options that the customer has selected for his trailer. All the business processes need to change automatically based on the specific configuration of the unique trailers. To make this happen we built the 'Rule Engine'

Rule Engine

The rule engine defines calculations based on the options that a client has chosen. Articles and assemblies are not maintained with fixed dimensions. The assemblies are configured by a generic approach. Unique configurations are possible without the help of an Engineer. Due this way of working Stas steps away from an Engineering to Order ( ETP ) to a Configure to Order ( CTO ).

Advantages for Stas ?


Based on the generic way of working the infinite variations are still manageable by the engineers


32.000 assemblies were reduced to only 1300 generic assemblies


The digital architecture was changed to a 'best-of-breed' concept. Connection of technology has been done between planning, maintenance, MES, WMS, ...


An integrated planning system is balancing the workload between the different factories


A dynamic sales configurator made it possible to take a quote immediately in production without human interaction